Associations: have you been wiser lately?

A drop of water on a petal of rose makes it more beautiful, while it quenches the thirst after it lands on the hands of a person it is as pristine as ever; it washes away the dirt off an automobile; give options for irrigation, all importantly, when it goes down the gutter, it loses its value.

A casual conversation with my roommate ended up with me asking him a few associations- and his 
responses were- Harley Davidson being manly; rose with feminism/love; Hollywood with perfection; Bollywood with drama; Audi with class; ucb with outrageous liberation.

I’m sure many will accept to these. But why did only these associations come up ?

The associations we make in our lives are similar, it must either make us stronger with our wisdom or benefit the other person, but it is important to not obliterate us. Very often we have noticed our parents telling this to us, with regard to scaling up our senses while we make our associations, we seldom listen- what is important here is to accept that things will not be the same as how they were in the past, with each passing second there is a new challenge ahead of us. ‘Follow your heart’ is something we happily do, to be in queue like a herd, if not often, at least when something gets trending.

 One latest example, is how many amongst us fell for the trap of internet.org, while the intention was to support the technology reaching the rural India and ‘digitally’ connecting them, did those who supported it think for a minute about the association which they were making? In fact it was a trap against us to kill the net neutrality, but how many took a second to introspect?

I wish, the same gala could be shown to raise voice to support the agricultural sector of this country, better things which need our voice, but that instance to self-introspect is really important. While we still debate if food is imperative than ethics, have we given up food for technology?

That was just one instance which happened to prove how we make our mistakes while making our associations. Positive ones must facilitate our thinking process in the vertical direction to scale up our growth; kindle the hunger for improvement; the punch to learn must be hard enough that we don’t quit easily.

A way forward on this will be to think of the group you’re currently associated in, it can be as simple as your friends group. Think if they are facilitating your thought process, giving you that kick and the necessary food for thought,to rekindle your wisdom? and make you a better person than how you were in the previous moment? If you feel there is no hunger for it all and it’s only your appetite which is growing every day, then re-think. Hey, at the same moment even you try to facilitate others. Make it a win-win scene.


The freedoms of peaceful associations are not cultural or specific to a particular place and time. Demographic definitions cannot be given to it. They are born from our basic human heritage, nature and necessity- it is like a mirror- a mere reflection of your inner values and morals.

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